I am currently working at Yellowbird® as Founder and Brand Creative Director living in Austin, Texas. 

For 12 years, I’ve built and stewarded the Yellowbird brand end-to-end including brand strategy and identity systems, product architecture and packaging design, and the creative work that shows up everywhere customers experience the brand. I specialize in creating distinctive brand assets and the discipline needed to maintain consistency across teams, agencies, and channels.

I’m also hands-on across the craft, including typography and layout, illustration, photography, storyboarding, and video. Just as important, I build creative operations that reduce wasted cycles by tightening briefs, clarifying decision rights, and creating guardrails that protect quality without slowing speed.

Outside of work, I prioritize fitness and outdoor time daily to stay healthy and sharp creatively. 

Feel free to contact me over email or message me on Instagram.


    Skills
    Creative Operations
    Brand Strategy & Design
    Logos
    Packaging
    Photography
    Illustration 

    Resume
Yellowbird Foods
Austin, TX
2015 — Present


Red Hat
Raleigh, NC
2012 — 2015

Waste Management (Greenopolis/RecycleBank Division)
Houston, TX
2009 — 2012


©2026 Erin Link